As you develop a strong SEO strategy, it requires a strong understanding of how Expertise, Authoritativeness & Trustworthiness (E-A-T) guidelines affect your rankings. Google’s algorithm measures the quality of the content you provide to match the queries users put into the search bar. They do this via E-A-T Assessment Criteria to evaluate your content’s reliability & credibility.
In this blog, we are here to discuss a new E added to the EAT algorithm so, what is EEAT & explore how it majorly impacts your SEO. We’ll also take a deep look into how to improve & boost your site’s performance.
What is EEAT?
EEAT means Experience, Expertise, Authoritativeness & Trustworthiness. These 4 vital components are ranking parameters that determine any website’s quality standards. All four factors combined, they assist Google to determine whether your site’s content is valuable or not.
Expertise is the level of understanding & proficiency that your brand has within your niche. This knowledge is unquestionable & assures your brand’s authority.
It refers to how well your brand can understand the pain points of your customer base & provide solutions that help them overcome them.
Authoritativeness is how you convey your brand’s purpose, authority & function on your website. It assists you to establish your brand’s unique position in the market & communicates to your audience that your brand is the expert voice in the industry.
Your website is ranked higher if this ranking signal indicates that it is trustworthy & safe for users. The website’s credibility is built upon its credibility for trustworthy information, which search engines use as a ranking factor.
As we are now through with what is EEAT, let us get on to the next section of how it impacts SEO.
How Does EEAT Impact SEO?
Google takes EEAT into account when evaluating the quality of the content they serve to their users. When your site has all the parameters fulfilled, it sends signals to Google that your website is a reliable source that provides accurate & authoritative information. In turn, Google will rank your website higher on the search engine results page (SERP).
Your website’s E-A-T score affects SEO in many ways. Some of which are here below.
- Higher Search Rankings
When your website scores are high fulfilling the E-E-A-T criteria, it will rank up in searches. As your rankings are up in the SERP, you will easily attract more organic traffic to your site, and thus, it will increase your revenue.
- Greater Click-Through Rate (CTR)
User click-throughs are more if your website content meets the specific search queries. With higher CTR from the SERP pages, your site will witness increased traffic & opportunities to connect with your audience.
- Better User Experience
While rankings & traffic are crucial factors, it’s your audience that counts the most. If your content & website offer experiences that meet users’ expectations, it attracts more traffic from repeat visitors. The higher the E-A-T score, the better the user experience.
How to Improve Your Website’s EEAT
Improving your website’s EEAT requires a focus on quality content, expertise in your industry, & trustworthiness for your audience. Below are essential factors to consider improving your website’s EAT:
- Content Quality
The content on your website must be of high quality, relevant, & authoritative. High-quality content provides value & information to your audience. It brings users to your page in organic search results, keeping them engaged, & triggering them to return.
- Authoritative Backlinks
Partnering with authoritative websites creates a high-authority backlink that signals to Google that your site is a trusted source of information. You can use Domain Authority to determine which sites to target by looking at how authoritative your site is.
- Reviews & Testimonials
The credibility & trustworthiness of your website can be increased through reviews & testimonials. They help communicate to web users that other people have tried & found the products or services on your website valuable & trustworthy.
Knowing how search algorithms work, understanding the importance of EEAT & following Google’s recommended guidelines is beneficial for any website owner. Once you understand EEAT & how it impacts your organic rankings, you can craft & deploy a content strategy to make sure that search engines recognize the value & accuracy offered by your website.
Taking notice of this important element of SEO will help you have an edge over the competition so why not give it a go? For those who wish to know more about what is EEAT & its relationship to SEO, you can reach out for further info.