Pay Per Click or PPC Packages

Selecting the right PPC package requires careful consideration of budget flexibility, audience alignment, keyword research, ad copy customization, conversion tracking, and transparent reporting. By evaluating these factors, you can make a more informed decision and ensure your PPC campaigns drive the results you desire.

Choosing the Right PPC Package: Key Considerations

In the world of digital marketing, selecting the perfect Pay Per Click (PPC) package is pivotal to achieving your advertising goals. Here are six essential factors to consider when evaluating PPC packages:

Budget Flexibility

Look for packages that offer flexibility in budget allocation. Ensure you can adjust spending based on performance and business needs without being tied to rigid plans.

Target Audience Alignment

A good PPC package should align with your target audience. Ensure the chosen keywords and ad placements resonate with your ideal customers to maximize conversion rates.

Keyword Research

Thorough keyword research is crucial. Choose packages that include comprehensive keyword analysis and optimization to ensure your ads appear where they matter most.

Ad Copy Customization

The ability to customize ad copies is vital. Select packages that allow you to tailor your message, ensuring it resonates with your audience and reflects your brand's unique selling points.

Conversion Tracking

Packages should provide robust conversion tracking tools. This enables you to measure the effectiveness of your campaigns and make data-driven adjustments for better ROI.

Transparent Reporting

Transparency is key. Opt for packages that provide detailed reports on performance metrics, including click-through rates, cost per click, and conversion data, so you can make informed decisions.

Web PPC Package Basic 999$/Mo Min Pro 4999$/Mo Min Growth 4999$/Mo Above
Minimum months duration 3 3 3
  Get Started Get Started Get Started
Campaign setup
Google, Bing ads network True True True
Keywords* 100 200 350+
Text ads* True True True
Display ads* set False 1 2
Gmail ads* False False True
Remarketing* False True True
Advanced geo location targeting False True True
Advance conversion tracking No Yes in Google ads Yes in Google Analytics & Tag Manager)
Campaign management
Competitor analysis False True True
Keyword optimization True True True
Landing page suggestion True True True
A/B testing False False True
Analytics setup Basic Basic Advanced
Reporting & Support
Dedicated account manager False False True
Advanced reports False True True
Monthly detailed reporting True True True
Email, Chat, & Phone True True True
  Get Started Get Started Get Started
eCommerce PPC Package Basic 999$/Mo Min Pro 4999$/Mo Upto Growth 4999$/Mo Above
Minimum months duration 3 3 3
Products includes 25 50 100+
Google merchant setup True True True
Feed creation True True True
Feed optimization True True True
Linking merchant centre to ads account True True True
  Get Started Get Started Get Started
Campaign setup
Google, & Bing ad networks Any 1 Both Both
Search campaign False True True
Display remarketing campaign False True True
Standard shopping True True True
Maximum performance False True True
Advanced remarketing setup False False True
Campaign management
Assets creation False True True
Product listing True True True
Audience signal True True True
Inventory exclusion False True True
Competitor analysis False True True
ROI analysis True True True
Campaign measurement & tracking
Analytics setup True True True
Tag Manager setup True True True
Flow chart creation False True True
Goal creation False True True
Funnel visualization False True True
Reporting & support
Dedicated account manager False False False
Advanced reporting False False False
Monthly detailed reporting True True True
Email, Chat, & Phone True True True
  Get Started Get Started Get Started

*Can vary on services